Why the 2010s Classic Isabel Marant IM3 Sneakers Are About to Be Everywhere Again

Hey babes! Today, we’re diving into the world of that shoe: the Isabel Marant IM3 sneaker. You might remember it from the early 2010s, when they were everywhere, giving that girl energy before the term even existed. But here's the thing: those iconic wedge sneakers are creeping back, and I’m pretty sure they’re about to have their second renaissance.

1. 2010s Nostalgia is Everything

Let’s be real: Gen Z and nostalgia are like PB&J. And while everyone’s been obsessed with “old money”, we’re slowly sliding into a fresh revival: early 2010s fashion. The IM3? It’s exactly the mix of “remember when?” and “I can make this chic” that makes for a perfect comeback. These sneakers are the retro piece you want in a modern outfit, especially paired with a Balenciaga City bag to channel that edgy-chic vibe that dominated the early 2010s.

2. Athleisure Meets Elevated Style

With their hidden wedge and sporty design, Isabel Marant’s IM3 sneakers hit that sweet spot between comfortable and cool. And right now, fashion is all about blending “laid-back luxe” and “I just threw this on” vibes. The IM3 delivers the best of both worlds: it’s practical with a twist, giving you the height of heels without the struggle. Perfect for days when you want to keep it low-key but with a little boost.

3. Statement Shoes Are Back

We’re moving past minimalism into a new era of statement fashion, and shoes are no exception. Chunky, standout designs are getting major love again: Balenciaga's Triple S and Nike’s Dunk lows are proof. IM3’s unique look feels fresh when styled in 2024’s context, adding just the right amount of “extra” without overpowering an outfit.

4. Effortless Stockholm Style

Isabel Marant is rooted in that effortlessly cool, urban look we love, but the IM3 sneaker gives us that Stockholm energy: perfect for layering with oversized pieces, neutral tones, and some edgy accessories. Think classic Swedish style: laid-back, understated, yet fashion-forward. Pair your IM3s with short ruffle skirts and of course, a Balenciaga City bag slung casually on your arm. It's the ideal “cool-girl” combo with a touch of Scandinavian edge.

5. Fashion Cycles are Real

If we’ve learned anything, it’s that trends are a loop. With the rise of “ugly sneakers” over the past few years and brands re-releasing vintage styles, it’s clear we’re in a cycle of rediscovering past favorites. It’s only a matter of time before the IM3 gets a moment back in the spotlight. If brands like Prada and Miu Miu are revamping their classics, why wouldn’t Marant bring back one of her most iconic designs?

So, get ready, IM3 fans (and soon-to-be fans). It feels like this comeback is right around the corner, and I, for one, am here for it. What do you guys think? Are you ready for the IM3 revival?